HITRUST Trademark and Brand Guidelines

You may use HITRUST trademarks in text solely to refer to and/or link to HITRUST’s products and services and in accordance with these guidelines.

You may not, unless explicitly permitted in a valid legal agreement between your organization and HITRUST:

• Use HITRUST logos, logotypes, icons, trade dress, or other elements of HITRUST websites or materials unless specifically permitted under these Guidelines;
• Use HITRUST trademarks in the name of your business, product, service, app, domain name, social media account, or other offerings unless permitted under a valid legal agreement with HITRUST or the Publications, Seminars, and Conference Guidelines included below;
• Use the trademarks more prominently than your product or service name;
• Use the trademarks on promotional merchandise that you are selling or distributing;
• Do or say anything or use the trademarks in a way that implies affiliation with, sponsorship of, or endorsement or approval by HITRUST for your product or services;
• Alter, animate, or distort the trademarks or combine them with any other symbols, words, images, or designs, or incorporate them into a tagline or slogan; or
• Use the trademarks in any way that is contrary to these Guidelines and/or the Publications, Seminars, and Conference Guidelines included below.

HITRUST Trademark Guidelines for Publications, Seminars, and Conferences

These Guidelines for Publications, Seminars, and Conferences allow you to use HITRUST word-only Trademarks (the “Marks”) in the title of publications, seminars, and conferences solely in accordance with these Guidelines. As used in these Guidelines, seminars include webinars and or seminar-type sessions using any electronic means.

You may use the Marks in the title of publications, seminars, and conferences provided:

• The Marks are directly related to a specific HITRUST product or service that is referenced in the publication, seminar, or conferences, and HITRUST has approved any HITRUST-related content;
• Your name and logo appear more prominently than the Marks on all printed materials relating to the publication, seminar, or conference; and
• You prominently display a disclaimer of sponsorship, affiliation, or endorsement by HITRUST on the publication and/or related printed or displayed materials; an example of such a disclaimer is [Title] is an independent [publication/seminar/conference] and is neither affiliated with, nor authorized, sponsored, or approved by HITRUST.

You may not, unless explicitly permitted in a valid legal agreement between your organization and HITRUST:

• Use the Marks as the leading word or most prominent element in your publication, seminar, or conference title;
• Use the Marks more prominently than your product, service, or company name;
• Use the Marks in a way that may cause confusion about ownership of the Marks or whether your product or service is a HITRUST product or service;
• Use the Marks on promotional merchandise that you are selling or distributing;
• Use the Marks in a way that would damage HITRUST’s reputation or goodwill in the Marks;
• Alter, animate, or distort the Marks or combine them with any other symbols, words, images, or designs, or incorporate them into a tagline or slogan; or
• Use any HITRUST logos.

If you include a trademark footnote in your materials to give notice of ownership of your trademarks or third-party trademarks, you must add the following wording to your trademark footnote: “All other trademarks are the property of their respective owners.”

HITRUST is the sole owner of the Marks and associated goodwill. HITRUST will be sole beneficiary of any goodwill associated with your use of the Marks. HITRUST reserves all rights not expressly granted herein.

HITRUST may revoke these Guidelines generally or as applied to your use at any time at its sole discretion.

For More Information

If your proposed use falls outside of these Guidelines, the use is not permitted unless you receive approval from the appropriate contact at HITRUST. If you have a question, please consult your HITRUST business contact.

Branding

The HITRUST brand is composed, but not limited to a name, a logo, and a suite of products, solutions, and services, and their respective names and logos. We ask that all mentions and uses of the HITRUST brand be pre-approved by the HITRUST marketing team.

Please send requests to marketing@hitrustalliance.net.
For press release requests, please email PR@hitrustalliance.net.

The HITRUST Name

HITRUST is a registered name and must be written in all caps. The registered mark is only necessary on the first mention of HITRUST on a web page, article, or printed page of collateral.

The HITRUST Logo

The HITRUST logo represents the face of our brand. We take great care in preserving the integrity of our identity and ask that you please follow our general logo usage guidelines:

• Use the logo version appropriate to content background and makeup. Do not place the logo over backgrounds, such as patterned, or any other type of background imagery that may hinder logo legibility. Use the full color logo version for white and light backgrounds, and use the all-white logo version on dark backgrounds.
  
• Do not use a grayscale version of the logo. The logo is available in two versions: full color (our corporate dark blue and red colors) and all-white.
• Other than scaling, do not alter the logo. Do not stretch, alter the shape, replace colors, outline or combine the logo with other elements.
• Do not remove the registered mark on the logo.
• Do not pair the logo with other marks.
• Be mindful of ideal clearspace – the equivalent of the width of the HITRUST “H”:
  
• Do not layer content over or below the logo.
• The use of the HITRUST logo must be approved in all cases. Any alterations to the logo must also be approved. Please send requests for approval, along with examples of usage, to marketing@hitrustalliance.net

We offer the ability to download a logo package to help satisfy your media needs. Artwork for the logo is available in Adobe Illustrator EPS format, which is compatible with both PC and Mac. Additionally, JPG and PNG files are available for use in other applications such as Photoshop, InDesign, Microsoft Word, and PowerPoint.