Myrna Soto, Chief Trust Officer, HITRUST
Over the course of my career, I have had the privilege of serving in executive leadership roles across some of the world’s most complex and highly regulated organizations, while also spending more than a decade serving in governance, advisory, and board leadership roles across public and private companies. Those experiences have reinforced a belief I have carried throughout my professional journey: trust is ultimately the foundation of every successful business relationship.
Trust between companies and their customers.
Trust between boards and management teams.
Trust between technology innovation and responsible risk management.
Today, that foundation is being tested in entirely new ways.
Organizations are navigating an environment where cyber threats continue to evolve, AI adoption is accelerating rapidly, regulatory scrutiny is increasing, and digital ecosystems are becoming more interconnected than ever before. In this environment, security alone is no longer enough.
Companies must be able to demonstrate trust. They must show resilience. They must provide transparency and accountability at scale. And they must create confidence among customers, partners, boards, regulators, and other stakeholders.
For more than a decade, I have spent significant time in boardrooms, advisory roles, and governance discussions focused on helping organizations navigate increasingly complex technology, cybersecurity, and risk landscapes.
That perspective has strengthened my belief that one of the greatest challenges facing organizations today is not simply managing cyber risk—it is establishing and maintaining trust.
Trust has become the currency that underpins digital business.
Boards are demanding greater transparency.
Customers expect stronger accountability.
Regulators are increasing scrutiny.
And executives are balancing innovation, AI adoption, operational resilience, and growth—all at once.
Increasingly, cybersecurity is no longer viewed solely as a technical issue. It is a governance issue. A business resilience issue. And, perhaps most importantly, a trust issue.
As organizations adopt AI-enabled operations, autonomous agents, machine-driven decision-making, and increasingly interconnected third-party ecosystems, the opportunities are extraordinary. Yet these advancements also demand a more mature approach to assurance, accountability, and risk oversight.
In the middle of this transformation sits a critical question:
How do organizations create measurable confidence in a world that is becoming more interconnected, automated, and risk-intensive by the day?
That question is one of the primary reasons I chose to join HITRUST as Chief Trust Officer.
This decision was not about returning to a traditional operating role. Rather, it represents a continuation of the work I have been most passionate about in recent years—helping organizations navigate complex risk environments, strengthen stakeholder trust, and align cybersecurity, governance, and assurance strategies with broader business objectives.
The opportunity to do so at HITRUST, at such an important moment for our industry, was particularly compelling.
HITRUST occupies a unique position in the market. For years, the organization has helped enterprises create greater consistency, assurance, and confidence in how cybersecurity and risk management practices are assessed and validated. As digital ecosystems continue to expand and organizations become increasingly dependent on interconnected partners, suppliers, platforms, and technologies, the importance of scalable trust models will only continue to grow.
Resilience and trust are increasingly inseparable. Organizations earn stakeholder confidence not simply by preventing adverse events, but by demonstrating the ability to anticipate risk, adapt to change, and recover from disruption. One of the reasons HITRUST’s model is so valuable is that it helps organizations move beyond point-in-time compliance activities toward more mature, measurable, and repeatable approaches to risk management and assurance. The result is not only stronger security outcomes, but greater operational resilience and confidence across the enterprise.
What makes this moment particularly exciting is that HITRUST is entering an important new chapter in its evolution.
The organization has earned significant trust and credibility through years of leadership in healthcare and other highly regulated environments. The framework, assurance model,
and ecosystem built under the vision of its founder established a strong foundation for organizations seeking greater confidence in their cybersecurity and risk management programs.
Today, however, the opportunity is even larger.
Organizations across virtually every industry are confronting many of the same challenges: accelerating digital transformation, increasing regulatory expectations, expanding third-party risk, rapid AI adoption, and growing demands for demonstrable trust and resilience. The need for consistent, scalable assurance is no longer confined to any single sector.
As with any enduring organization, new leadership creates an opportunity to honor the foundation that has been built while reimagining what is possible for the future.
Under new leadership and a clear strategic vision, HITRUST is building upon its legacy while expanding its reach and relevance across industries. This is not a departure from what made the organization successful; it is an evolution of that success. The principles that established HITRUST as a trusted leader remain firmly intact, while the company’s focus, capabilities, market presence, and industry impact continue to broaden to meet the needs of a rapidly changing world.
I believe the next chapter for HITRUST will be defined not only by the trust it helps organizations validate, but by the role it plays in shaping how trust is measured, operationalized, and sustained across the global digital economy.
I believe we are entering a new phase in the evolution of cybersecurity and governance.
The rise of AI-enabled operations, autonomous systems, machine-driven decision-making, and increasingly sophisticated threat environments is fundamentally changing how organizations must think about resilience, accountability, and trust. Security can no longer operate as a siloed technical function. It must become deeply integrated into business strategy, enterprise governance, operational execution, and stakeholder confidence.
The organizations that will lead in this next era will not simply be those that innovate the fastest. They will be the ones that can innovate responsibly, govern effectively, and demonstrate to stakeholders that trust is embedded in the way they operate.
That is where I believe HITRUST has an important role to play—and where I believe I can add value.
My focus as Chief Trust Officer will center on engaging with executive leaders, boards of directors, customers, regulators, and industry stakeholders around the future of trust, cyber resilience, governance, and assurance. I look forward to helping organizations think more strategically about how they build, measure, and sustain trust while continuing to enable innovation and growth.
Equally important, I remain deeply committed to my governance and advisory work. Today’s most effective leaders increasingly operate across multiple dimensions—governance, strategic advisory, operational leadership, ecosystem influence, and industry collaboration. I view these experiences as highly complementary and believe the ability to bridge strategy, governance, technology, and risk across multiple environments has become increasingly important in today’s leadership landscape.
Throughout my career, I have been motivated by opportunities to help organizations navigate moments of meaningful transformation. The convergence of cybersecurity, AI, trust, and governance represents one of the most important leadership conversations of our time.
I am excited to work alongside the HITRUST team as we help shape that future. Most importantly, I am excited to contribute to advancing the broader industry dialogue around trust—because trust is no longer simply a security objective.
It is a core business imperative, a measure of organizational resilience, and an increasingly defining competitive advantage.
Myrna Soto