Streamlining administrative workflows are at the heart of effective patient care. These workflows involve protected health information, including sensitive patient records, clinical histories, and care decisions.

Securing this data isn't just a checkbox compliance exercise; it's fundamental to Notable.

Notable provides AI-powered automation to deal with high-volume, high-stakes tasks from scheduling and intake to prior authorizations and HCC coding. For this reason, the company made a strategic, proactive decision to pursue both HITRUST r2 certification and the HITRUST AI Security Certification, raising its security posture to the highest available standard.

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See how Notable Health leveraged HITRUST Certification to strengthen customer trust, differentiate in the market, and accelerate enterprise sales. 

Closing the trust gap in emerging AI risk domains

Notable automates 1.4M+ tasks daily for major health systems, medical groups, and payers, and has served more than 32 million patients. The platform seamlessly handles the work that healthcare organizations have traditionally managed manually.

As AI introduced new and emerging risks, from data poisoning to model integrity threats, prioritizing security was never a question. The issue was proving it.

“Before we had our HITRUST certification, it was difficult to reassure our customers about our security posture,” says Notable Security Analyst Vivian Lee. “We needed some way to show them that we take security seriously.”

Why HITRUST: A single pane of glass for holistic healthcare compliance 

Notable chose HITRUST r2 certification because of its reputation and rigor. It consists of 70+ authoritative sources, such as NIST, FedRAMP, ISO, HIPAA, in a single pane of glass. Even though HITRUST is industry agnostic, the healthcare industry has adopted it widely.

“HITRUST is regarded as the gold standard in healthcare,” Lee notes. “We also have customers that require HITRUST, so it just made sense to adopt it.”

When the security team learned that HITRUST had launched an AI Security Certification, they moved quickly to obtain it to give customers extra assurance that Notable's AI systems were hardened against unique threats. Where other frameworks offer self-scoped, inconsistently applied assessments, HITRUST’s holistic view simplifies the complex vetting process, allowing healthcare organizations to trust Notable’s controls through one comprehensive standard.

“When people think of compliance frameworks, they tend to think check-the-box exercises,” Lee says. “But having HITRUST reinforces security for our organization and helps keep us accountable.”

Revolving the audit burden through expert-validated assurance

The stakes of getting security right in healthcare are significant; the HITRUST 2026 Trust Report found that 23% of security breaches happened in the healthcare industry. So, Notable partnered with 360 Advance, a HITRUST Authorized External Assessor, to guide the certification process.

With AI introducing a new category of risk, HITRUST AI Security Certification extends established HITRUST CSF principles into an AI-specific context. It provides multiple pairs of eyes from industry experts to review Notable’s AI policies, procedures, and implementation.

“HITRUST regulates and approves trusted independent auditors who will guide your organization toward HITRUST certification,” Lee explains. “This removes the burden from the customer and provides reassurance that your organization has been properly vetted by multiple trusted organizations.”

Built with input from AI security experts and aligned with global standards, the control set includes AI-specific requirements, such as model integrity, training data security, and incident monitoring in AI environments.

Together, these certifications set Notable apart from most of its competitors.

“HITRUST r2 certification proves our overall security and compliance posture, while the HITRUST AI Security Certification proves we've hardened our AI systems against unique threats,” Lee says. “Both show that our platform and AI usage are validated to a high bar.”

Pursuing dual HITRUST certification required an enterprise-wide commitment to unifying cybersecurity, compliance, and AI-specific risk domains under a single standard. By credentialing Notable’s controls to the highest tier, these certifications transform compliance into a high-value asset that accelerates growth and deepens partner trust.

Business outcomes: Faster sales cycles and increased customer confidence 

The Notable team immediately felt the impact of HITRUST certifications in their sales and customer conversations in several ways:

• Lower procurement barriers. Many healthcare partners refuse to sign a contract unless an organization has a HITRUST certification, and Notable’s dual certification removes those procurement hurdles.
• Competitive differentiation. Notable adopted HITRUST certifications ahead of many competitors in the healthcare AI space, establishing a trust advantage that is difficult to replicate.
• Greater customer confidence. Existing customers gained stronger assurance that their patients' data is protected to the highest available standard.
• Faster sales cycles. HITRUST certification keeps RFPs and sales conversations on track.

“Sometimes, informing a prospective customer that we have a HITRUST certification helps accelerate sales conversation,” Lee explains.

The returns extend beyond sales. HITRUST has delivered value across the entire organization, not just in closing deals, but in how Notable thinks about and operates security.

Notable security becomes a strategic business enabler

HITRUST has turned compliance at Notable into a strategic asset that opens doors of opportunity rather than just keeping threats out.

“Our experience with HITRUST r2 certification and HITRUST AI Security Certification has been very rewarding,” Lee says. “It has changed security from a cost center to a partnership enabler.”

Lee recommends HITRUST to any healthcare company considering security certifications. She notes that without HITRUST, healthcare companies risk missing out on a strong baseline of security controls and business opportunities with customers who require HITRUST certification.

By proactively pursuing dual certification, Notable has transformed a rigorous compliance journey into its most significant competitive advantage. HITRUST has become the foundation of Notable's strong security posture, delivering the extra assurance required for health systems to trust that their information is handled with the utmost care.

About Notable Health

Notable is a healthcare AI company that helps hospitals and clinics automate administrative work like patient scheduling, intake, referrals, authorizations, and contact center operations. Founded in 2017 and based in San Mateo, the company builds AI-powered “digital workers” that reduce manual tasks for healthcare staff and improve patient experiences.